The premise under the Government Programme is to reform the gambling system by opening it up to competition by means of a licensing approach. Moreover, under the Government Programme the monopoly activities remaining with Veikkaus and those in the competitive market would be separated into different companies within the same group. Hence, the terms of reference for the project did not include assessing the alternative of retaining the monopoly system. 

As laid out in the Government Programme, the aim of the reform is to prevent and reduce gambling-related harm and to increase the channelling of demand to a regulated and controlled gambling system. At present, several enterprises outside the monopoly system offer to mainland Finland online gambling games that are beyond the scope of regulation and control as well as Finnish taxation on the profits from the games.